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- ⏳ 2 AI-infused email marketing strategies to win more fans.
⏳ 2 AI-infused email marketing strategies to win more fans.
Build a fandom email marketing strategy for your music.

Good day,
How are you doing today?
Chris from the AI Musicpreneur here.
Ever tried tuning an AI to sing? Let's just say it hit all the 'binary' notes!
Tell me if that joke topped last week's. 🙈
Today we’ll discuss:
The 5 'Whys' of an email marketing strategy to nurture your fan base.
Create 2 bullet-proof email strategies with ChatGPT
2 extra prompts to write an artist bio & define your target audience
Mental health guidance with 6 tailored ChatGPT prompts (Part 2 of 3)
Let’s dive in!
Here are 5 reasons why you should use email marketing to build a fan base.
Targeted Communication: Email allows direct, personalized messages to engaged fans, fostering a stronger connection.
Tracking and Analysis: Email metrics provide insights into fan engagement, helping refine future campaigns.
Building Relationships: Regular email contact deepens the bond with fans, enhancing their loyalty and enthusiasm.
Cost-Effective: Email marketing offers an affordable way to reach a vast audience, amplifying music and event announcements.
Automation Capabilities: Through email automation, fans receive messages tailored to their preferences and behaviors, enhancing their overall experience.
Create 2 bullet-proof email marketing strategies to win new fans
To develop these strategies we will use ChatGPT.
Tool: Open ChatGPT
Open the following Link: https://chat.openai.com
Open a new Chat in ChatGPT.
Use the “Model GPT-4”

Strategy 1: The “Welcome Stream” Strategy
Craft a compelling call-to-action for your newsletter.
Once subscribed? Send a series of enticing emails.
The goal? Drive them to purchase.
The Input prompt:
Simply fill in the template by replacing the brackets with your input.
I want to create a hook for a music fan to sign up to my newsletter and a “Welcome stream” email strategy for a music artist in order to nurture a fan to make a purchase.
Step 1: Please create a catchy hook to sign up to my newsletter.
What is the benefit of the fan signing up to the newsletter: [LIST BENEFIT]
e.g. Free NFT, 50% discount on merch etc.
Please tell me more about your fan audience: [AUDIENCE CONTEXT]
Please tell me more about you & your music: [ARTIST CONTEXT]
The hook should be in the form of a landing page that takes into account the AIDA marketing model formula (Attention, Interest, Desire, Action).
Consider the following formatting rules for the Landing page:
No emojis or hashtags
Please use the following writing style: [INSERT STYLE]
Please use the following tone of voice: [INSERT TONE OF VOICE]
The landing page should be between [INSERT WORD COUNT] words.
The first section of the landing page should be short and concise, action-driven to make the user want to scroll lower, find out more and eventually sign up to the newsletter.
Please structure the output into 4 sections: Attention, Interest, Desire and Action.
Additional to the landing page copy, please also generate a short-form copy for short landing pages with only the sign up form and a short headline and description.
Consider the following formatting rules:
No emojis or hashtags
Take the same writing style and tone of voice as defined above.
The headline should be [INSERT WORD COUNT] words.
The short description should be [INSERT WORD COUNT] words.
Step 2: Please create a series of emails to nurture the fan to a purchase
Based on the catchy hook and the input provided under Step 1, please create a series of emails to nurture a fan to make a purchase.
Please regard the audience context and artist context provided in Step 1 as a base for generating the “Welcome Stream” emails.
Here are the instructions for the “Welcome stream” Email strategy:
Create ready-to send Emails to a music fan
The 1st email should provided all info needed to retrieve the benefit listed in Step 1.
The “Welcome Stream” should consist of [NUMBER OF EMAILS] to nurture fans.
Every Email should touch on a unique aspect of the music.
Please consider the following formatting rules for the Emails:
No emojis or hashtags
Please use the following writing style: [INSERT STYLE]
Please use the following tone of voice: [INSERT TONE OF VOICE]
The email should be [INSERT WORD COUNT] words.
I have prepared an example for you using a fictional artist called “Luna Raye”:
Part 1 of Prompt:

Part 2 of Prompt:

The Output result:
Step 1: Landing Page Copy + Short-form copy

Step 2: The “Welcome Stream” Email Strategy

Need help to define your “audience context” and “artist context”?
Next week’s newsletter includes:
Define your perfect fan (audience context) with the “Proto Persona” strategy”. Defining fans shapes music and tailors marketing, ensuring efforts resonate with the right audience.
Write a compelling artist bio (artist context) with ChatGPT. A compelling artist bio establishes authenticity, attracting fans and industry professionals alike.
Both will help to further define your tailored email marketing strategy.
Strategy 2: “The Song Release” Email Strategy
Got a fresh track dropping soon? 🎶
Why not try the "Song release" strategy to introduce your fans to your latest hit?
Time to hype up your audience and make that new release a sensation!
The Input prompt:
Please create a series of emails to promote the release of my new song
The artist name is: [ARTIST NAME]
The title of the song is: [SONG NAME]
Release Date: [RELEASE DATE]
The story behind the song: [SONG STORY]
Part of an album? - [ALBUM NAME]
Which distribution channels will you use? - [DISTRIBUTION CHANNELS e.g. Spotify, Apple, NFT, Vinyl]
Please tell me more about your fan audience: [AUDIENCE CONTEXT]
Please tell me more about you & your music: [ARTIST CONTEXT]
Here are the instructions for the “Song release” Email strategy:
Create ready-to send Emails to a music fan
The “Song Release” email series should consist of [NUMBER OF EMAILS] to nurture fans.
Every Email should touch on a unique aspect of the song and make it stand out in order to nurture a fan to purchase it. It should reflect on the artist context and the song story.
The last email in the series should include a CTA that points to the listed distribution channels
Please consider the following formatting rules for the Emails:
No emojis or hashtags
Please use the following writing style: [INSERT STYLE]
Please use the following tone of voice: [INSERT TONE OF VOICE]
The email should be [INSERT WORD COUNT] words.
Library for writing styles & tone of voice:
→ Click here
I have prepared an example for you using a fictional artist called “Luna Raye” again:
Part 1 of prompt:

Part 2 of prompt:

The Output result:
Part 1 of output:

Part 2 of output:

Your weekly AI-infused mental health guidance (Part 2 of 3)
You can access Part 1 of 3 here.
Navigate any artistic challenge with these 6 tailored ChatGPT prompts.
Designed for musicians, they're your pocket guide for every situation.
PERFORMING MUSIC
1. On the road - Managing loneliness & fatigue:
Prompt: "ChatGPT, I'm feeling lonely and worn out on tour in [location]. How can I connect with my fans and loved ones or engage in activities that can recharge my mind & body?"
2. Stage fright - Overcoming performance anxiety:
Prompt: "ChatGPT, I'm terrified of going on stage tonight at [venue]. Can you provide me some exercises or strategies to overcome my stage fright?"
3. Touring constantly - Overcoming burnout:
Prompt: "ChatGPT, I'm feeling burned out from touring in [specific region or time frame]. What can I do to rejuvenate myself?"
4. Music videos - Dealing with performance anxiety:
Prompt: "ChatGPT, I get anxious while shooting music videos for [song/album]. Can you recommend strategies to feel more relaxed?"
INTERACTING WITH FANS:
5. Interacting with fans - Building connection without overwhelm:
Prompt: "ChatGPT, I want to connect with my fans through [method/channel] without feeling overwhelmed. Can you suggest ways to manage my time and energy?"
6. Online hate - Navigating trolls and negativity:
Prompt: "ChatGPT, I'm feeling down from online trolls on [platform]. How can I handle the negativity?"
Use these rules to structure the output:
Please do not use hashtags or emojis.
Please write a step-by-step guide
Please include actionable advice to put to practice.
Please include the time needed for this exercise
Your take aways for this week:
Super Fan Conversion: Personalized interactions can transform casual listeners into super fans.
Fan Base Building: Email enables direct, personalized communication, strengthening fan relationships and providing valuable insights.
Email Strategies: Segmentation and automation are key. Tailored, timely messages increase engagement and win fans.
What will we cover next week?
Define your perfect fan (audience context) with the “Proto Persona” strategy”. Defining fans shapes music and tailors marketing, ensuring efforts resonate with the right audience.
Write a compelling artist bio (artist context) with ChatGPT. A compelling artist bio establishes authenticity, attracting fans and industry professionals alike.
Your weekly AI-infused mental health guidance (Part 3 of 3)
It's time for me to skedaddle and spend some quality time with my Spanish furballs, Marley & Indigo.
Marley, the ever-hungry chatterbox, and Indigo, the shy guy who's got the biggest heart.
We're about to embark on an epic playdate, filled with purrs and pounces!
That is if I can wake them up.

- Chris