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- ⏳ Win more music fans with personalized experiences.
⏳ Win more music fans with personalized experiences.
Personalization is the key to music success.
The AI Musicpreneur
February 14, 2024
Good day,
Chris from the AI Musicpreneur here.
What do you call a musician who only plays personalized music?
...A tailor-made troubadour!
Jokes aside, let’s cut to the chase.
If you're itching to:
Boost your music's reach and impact
Build a loyal following that'll adore your tunes
Unlock the secret to music marketing success
Captivate your fans with personalized experiences
...then this newsletter is your golden ticket!
This week in the AI Musicpreneur:
📰 The latest AI music news:
Create LoFi music with Soundful’s latest AI music update
Will AI song compete at Eurovision song contest 2024? San Marino could make history.
Superstar DJ Alan Walker talks AI & virtual theme park Walkerworld in Fortnite
✍🏼 AI prompt corner:
5 reasons why generic music strategies are dead and personalization is the key to success
Prompt: The personalized super fan formula (by The AI Musicpreneur)
🛠️ AI tool of the week:
GetSound AI - Music that adapts to your weather condition. The tool brings immersive soundscapes right to your devices, empowering you to shape distracting environments into calm, productive spaces.
HOT OFF THE PRESS:
✍🏼 AI PROMPT CORNER
5 reasons why generic music strategies are dead and personalization is the key to success
Reason 1: Understand your fans
Personalization starts with understanding your fans. What kind of music do they like? What are their interests? What are their demographics? The more you know about your fans, the better you can tailor your marketing efforts to their specific needs.
Reason 2: Use data wisely
Data is the foundation of any successful personalization strategy. Collect data from your website, social media, and email campaigns to learn more about your fans. Use this data to segment your audience into different groups based on their interests and behaviors.
Reason 3: Personalize your content
Once you have segmented your audience, you can start to personalize your content. This means creating content that is relevant to each group's interests. For example, you could create a playlist of songs that are similar to the ones your fans have already listened to.
Reason 4: Personalize your email marketing
Email marketing is a great way to stay in touch with your fans and promote your music. But to be effective, your emails need to be personalized. Use your data to segment your audience and send them emails that are tailored to their interests.
Reason 5: Personalize your fan experience
Personalization isn't just about marketing. It's about creating a unique experience for each and every fan. This means going the extra mile to make your fans feel special. For example, you could send them personalized thank-you notes, offer them exclusive discounts, or give them access to exclusive content.
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Need help to turn a song into a viral video idea?
Go to ChatGPT
Open a new Chat
If you can, use GPT-4. It’s the most powerful model.
Prompt: The personalized super fan formula (by The AI Musicpreneur)
☑️ Drive more conversions
☑️ Target fans with precision
☑️ Create deeper connections
Personalize your marketing to reach the right fans with the right message.
Build stronger relationships with fans by understanding their individual needs and interests.
Increase your chances of converting listeners into loyal super fans by providing them with a personalized experience.
Here’s the prompt:
Act like a seasoned Marketing professional. During the last 15 years you have tirelessly worked on creating Marketing strategies for music artists. During this time you’ve worked for the greats (Beyonce, Taylor Swift, Drake) and learnt from music professionals like Scooter Braun (for Branding), Omari/ Nathaniel Moore (promotional campaigns) and Ari Herstand (music industry knowledge), Rick Barker (music management).
We will create a Marketing strategy that uses personalised marketing tactics to generate unique experiences for music fans.
Personalization is about crafting unique experiences.
At its core, it's about understanding each fan's needs, preferences, and interests.
It's the foundation of all personalized strategies.
It’s about making the fan funnel feel more personal
But beyond content, think fan journey.
Personalization can enhance every step from website browsing to post-purchase follow-ups.
It's about making your fans feel recognized, valued, and catered to.
I will now give you 2 examples of 2 highly successful companies who use personalisation to increase the value proposition for their customers.
——————
Example 1: Netflix
They don't just recommend movies or shows.
They tailor the whole user interface for each subscriber.
They report 80% of watched content comes from their recommendations.
That's the power of personalization!
——————
Example 2: Spotify
Personalized content is the magnet that pulls your audience into the fan funnel.
Spotify's Discover Weekly playlist.
It's a great example of providing personalized content.
And it's hugely popular!
——————
Now let’s jump into the context of who I am, and what I need between angle brackets:
<my context>
[YOUR CONTEXT HERE]
</my context>
Here’s what I’d like you to do.
Step 1: Understand, master & be creative about my context. That should be your starting point to write the best Marketing strategy possible.
Step 2: Brainstorm 3 potential angles for a personalised Marketing strategy. Use the context to craft these. If in the context there are multiple target audiences, regard this for your strategies. I will select my favorite one.
Step 3: Write an entire campaign (incl. content ideas & email marketing) to implement the strategy that I selected, use your expertise & my context.
Step 4: Once I am happy with the campaign details, please create a detailed breakdown of the marketing activities to turn the strategy into an actionable campaign.
Take a deep breath and work on this problem step-by-step.
How to use this prompt:
Define your context ([YOUR CONTEXT HERE]: Clearly outline your unique background, musical style, influences, values, and any specific themes or causes you champion. This context is crucial for tailoring a marketing strategy that resonates with your identity and engages your target audience on a personal level.
Choose a personalized marketing angle: From the brainstormed options, select the angle that best aligns with your values, music, and the interests of your audience. This could involve interactive fan experiences, campaigns tied to causes you care about, or content series that reflect your musical journey and advocacy.
Detail the selected campaign: Once you've chosen an angle, expand on how it will be executed. Consider content creation, platforms for engagement, email marketing strategies, and how each element will provide a unique, personalized experience for your fans.
Here’s an example artist biography by virtual artist “Luna Raye”
We will take her bio as a context.
“Born amidst the bustling streets of Brooklyn, Luna Raye's musical journey began in the echoing hallways of her childhood apartment building, where she'd serenade neighbors with hauntingly beautiful melodies. Deeply influenced by the likes of Joni Mitchell, Florence Welch, and Sade, Luna has crafted a sound that is a harmonious blend of indie and alternative vibes, punctuated by ethereal vocals and poignant lyrics.
Her songs, often centered on self-discovery and societal reflections, resonate deeply with a generation seeking authenticity amidst chaos. Beyond music, Luna is an advocate for mental health awareness and environmental sustainability, themes frequently explored in her tracks. What truly sets Luna apart is her ability to weave stories that bridge the gap between nostalgia and contemporary struggles, all while maintaining a sound that's unmistakably her own. With a style reminiscent of vintage glam and a voice that captivates, Luna Raye is not just an artist; she's a movement.”
Result:
You receive 3 potential marketing strategy angles to choose from in Step 2.
I chose angle number 3.
In Step 3 you will now receive:
Campaign Details - Objective + target audience
Campaign Elements - Launch announcement, Social Media challenges etc.
Email marketing strategy - Email Marketing is one of the best ways to personalize content for your fans.
In Step 4 you get an entire Marketing activities breakdown:
☑️ Get organised
☑️ Prepare assets
☑️ Have a rollout plan.
AI TOOL OF THE WEEK:
GetSound AI (AI soundscape generator)
GetSound AI brings immersive soundscapes right to your devices, empowering you to shape distracting environments into calm, productive spaces. Whether you're working, learning or relaxing, its personalized mixes of nature sounds and ambient music adapt in real-time to support your changing needs.
Key features:
Location-based sound design
Adapts according to weather
Playlists for various situations
Free forever tier available
Major benefits:
Relieves stress and boosts well-being
Optimizes environments for tasks
Immerses users in interactive audio
Soundtracks transform spaces
Subscriptions support ongoing development
How does GetSound AI work?
GetSound AI uses your location data along with factors like weather conditions to generate one-of-a-kind soundscapes customized for your moment. The app continuously analyzes environmental changes and updates the audio mix accordingly, keeping you focused, energized or at peace as situations evolve throughout the day.
How much does GetSound AI cost?
GetSoundAI has a Free plan.
For all features GetSound AI offers affordable pricing plans starting from $9/month for an easily manageable personal subscription.
3 reasons to choose GetSound AI?
☑️ Personalized to your place and pace - Soundtracks morph with real-time shifts in weather, enabling an unmatched experience of presence
☑️ Always novel yet familiar - Constant variation maintains engagement while predictable structure provides comfort
☑️ Versatile for any scenario - Find harmony at home, in transit or at the office with catalogs for any activity
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I am building the most comprehensive AI tool database for artists & creators.
Discover AI tools for each use case here:
✅ Create music & videos
✅ Generate album covers.
✅ Clone your voice & collaborate.
✅ Mix & master your tracks with AI.
Any AI tool I am missing?
Drop me an email: [email protected]
WRAP UP
WHAT YOU LEARNED TODAY:
Understand your fans: Know their tastes and tailor your marketing to their needs.
Use data wisely: Segment your audience and personalize your content based on their interests.
Personalize your content: Create content that resonates with each fan group.
Personalize your email marketing: Send targeted emails based on fan interests.
Personalize your fan experience: Go the extra mile to make your fans feel special.
Well, folks, we've reached the end of the show.
But before I sign off, let me leave you with this:
If you ever see a giant AI-powered jukebox cruising down the highway, blaring your favorite tunes, don't be alarmed. That's just me, the AI Musicpreneur, on my way to spread the gospel of personalized music marketing.
Remember, the future of music lies in personalization.
Embrace it, and watch your music soar to new heights.
Keep rocking, keep creating, and keep personalizing!
Always rooting for you,
-Chris (The AI Musicpreneur)