- The AI Musicpreneur
- Posts
- ⏳ 1 in 100K daily new songs! Here's how you stand out:
⏳ 1 in 100K daily new songs! Here's how you stand out:
Crossing your fingers for discovery just ain't gonna cut it anymore. 80% of music success is strategy
The AI Musicpreneur
February 28, 2024
Good day,
Chris from the AI Musicpreneur here.
Yesterday my brother surprised me with a blast from the past.
A photo from our very first band 20 years ago!
Man, talk about a trip down nostalgia lane.
There I was, a scrawny 17-year-old (middle) with a questionable hair choice.
It's wild to reflect on how different the indie artist journey was back then.
We didn't have all the awesome opportunities for promotion that exist now.
Streaming has opened many doors...but it's also flooded the market to the point of overflowing.
Which means: simply uploading your tracks and crossing your fingers for discovery just ain't gonna cut it anymore.
Nope, if you want your music to rise up above the digital din in 2024, a strategy is key. And AI is here to help you.
A lesson learned from 17-year-old me and that flyaway follicle: you've got to take control of your career and guide it yourself!
Now, let’s cut to the chase.
If you want to do anything of the below:
✓ Stop being overwhelmed by promotion efforts.
✓ Release your new track on Spotify with a roll out plan.
✓ Craft engaging content for your fans pre and post launch.
…I wrote this edition for you.
This week in the AI Musicpreneur:
📰 The latest AI music news:
Ariana Grande talks AI covers (Zach Sang Interview)
Sophie Ellis-Bextor warns fans of scam using AI voiceover
✍🏼 AI prompt corner:
It’s never been harder to stand out on Streaming platforms like Spotify.
Prompt: The Spotify release strategy prompt (by The AI Musicpreneur)
🛠️ AI tool of the week:
Fast Limiter - Focusrite, the company behind the famous audio interfaces, just came out with an AI mastering plugin called “Fast limiter”
HOT OFF THE PRESS:
✍🏼 AI PROMPT CORNER
It’s never been more difficult for indie artists to stand out on streaming platforms.
Discovery is challenging without promotion.
100k+ new tracks uploaded daily provide countless options, making organic discovery unlikely without targeted promotional efforts.
A simple upload and hopes that fans discover the track themselves is no longer enough.
Fans need a reason to listen. They have limited time.
Strategic launches give fans exclusive reasons to care.
You need to hit people with superb storytelling.
You need to hit people with engaging content.
↓↓↓↓↓↓↓↓↓↓↓↓↓
I have THE prompt for you to never stress about a Spotify release anymore
Go to open.ai
Access ChatGPT
Choose GPT-4 (if you have a subscription, it’s much better)
Prompt: The spotify release strategy prompt (by The AI Musicpreneur)
☑️ Receive 10 Spotify promotion ideas.
☑️ Get a Spotify Profile Checklist (Pre-Release).
☑️ A 2-week roll out plan for Social Media & Email Marketing
☑️ PLUS 10 promotion ideas for content
This ChatGPT prompt provides a strategic, multi-step process for leveraging all of Spotify's tools to maximize listener engagement and build a dedicated fanbase.
Don't → Sporadically search online or pay for a consultant.
This ChatGPT-generated release strategy shows you how to craft a custom plan tailored specifically for your release.
From building hype to retaining fans over the long term.
Don't believe me?
I used a virtual artist called "Luna Raye". Her new song "Closer" releases in March.
And I wanted a strategy to accompany her release so I asked ChatGPT.
Here’s the prompt:
Act like a seasoned marketing professional. You have over 10 years of experience crafting successful marketing strategies for some of the most prestigious music artists worldwide. You have learned from the best including music artist Nic D and his Spotify release strategies.
One of the best fan acquisition tools for music artists is Spotify.
I want you to create a Spotify release strategy for a song, making sure to make it a splash.
Over the years you have found the formula to build a system that wins fans for music artists on autopilot.
15% of tracks uploaded to Spotify generate 95% of its royalties.
You need to be creative to generate streams for the new song.
You understand that once a listener visits an artist’s profile that the artist profile has to do everything to guide the user to stream a song + take an action to go deeper.
Going deeper means visiting the artist’s website, signing up to the newsletter or purchasing an item like merchandise.
Here are some insights:
Do a pre-save campaign and create a compelling offer for people to take action and pre-save the song. A simple thank you won’t cut it.
Utilise Social Media to tell the story of the song.
Craft engaging short-form content pieces and sprinkle in long-form content pieces to expand on the meaning of the song.
Strategically use Email Marketing and come up with a series of Email ideas accompanying your launch campaign to get fans to stream the song, then hit them with another email to make them purchase a product (merch, concert tickets, releases, NFTs etc.). Include at least 2 - 3 email ideas that use the power of storytelling to explain the origins of the song, talk about its meaning. Your goal is to generate personal, relatable content that makes people relate to the song lyrics and listen to the track
The artist pick section is great to highlight a track. If the artist has more than 1 track it could be advisable to include a playlist instead of the new song there.
Does the artist have more than 1 song out? > Use the Spotify waterfall strategy. That means your new single includes also 1 or 2 more older songs inside the release. This makes sure that you keep users engaged longer.
When promoting the song you should always have an idea of what happens after the person streams the song > get them to sign up to your newsletter, get them to spend money on merchandise. Based on these actions make sure that you strategically integrate a link to your newsletter, website or products e.g. inside of a Spotify story clip, inside a playlist that you use in the artist pick area or similar. Be creative about channeling users to a purchase.
To be successful on Spotify avoid these common pitfalls:
High Spotify streams don't guarantee a loyal fanbase; focus on deeper connections.
Excessive focus on pre-save campaigns can be inefficient; diversify promotions.
Avoid paying to be on a playlist. These are short-term successes that fade fast and won’t bring long-term value
This is why you need to do everything in your power to send your listeners to your platform.
Now let’s jump into the context of who I am, and what I need between angle brackets.
Fill in your song info between brackets and integrate context on yourself as an artist. Mention channels (e.g. Facebook, YouTube, Newsletter) where you have an active following, which you would use to promote the track.
<my context info>
[YOUR SONG INFO RIGHT HERE]
</my song info>
Step 1: Understand, master & be creative about the song input. That should be your starting point to create the best Spotify strategy ever for an artist.
Step 2: Please create a Spotify strategy, taking into account common pitfalls. The Spotify strategy includes the following aspects:
On-platform promotion: Those are the activities you should take to polish your Spotify profile to attract listeners and convert them from listeners into fans.
Based on the release date, please provide a checklist to make sure your Spotify profile is up to speed.
Off-platform promotion: Those are the activities you should undertake to drive traffic to the platform to increase streams.
The off-platform promotion is divided into channel-specific activities. e.g. Instagram, YouTube, Twitter etc.
Based on the release date, please provide a 2-week roll out plan and a checklist.
For each on and off platform promotion please generate an idea pool of 10 different activities.
Take a deep breath and work on this problem step-by-step.
How to use this prompt:
In the brackets [YOUR SONG INFO HERE], write a short description of your new single. Include the song title, genre, key details about the song, and intended release date.
The key is to insert real relevant details about yourself and the song into the brackets, so ChatGPT can appropriately tailor the strategic advice and promotion plan to your specific situation and release. Let me know if any part of the process is unclear!
Here’s an example song release by virtual artist “Luna Raye”
Amidst Brooklyn's vibrant cacophony, Luna Raye discovered the first notes of "Closer." The song, birthed from the nostalgia of echoing hallways where she once serenaded curious neighbors, became an ode to her roots. The raw edges of the track carried the whispers of Joni Mitchell, the power of Florence Welch, and the soulfulness of Sade—artists who had once filled Luna's childhood apartment with their iconic tunes.
"Closer" wasn't just a song; it was Luna's diary, a reflection of self-discovery set against the backdrop of an ever-changing city. Every chord and lyric resonated deeply with her fans—urban young adults, draped in vintage glam, sipping artisanal coffee while debating life's challenges and the paths of self-discovery.
The track captures the essence of Luna's advocacy for mental health and environmental sustainability. With every play, fans would find themselves transported to their moments of introspection, all while nestled in a comforting blend of indie and alternative vibes.
Release date is the 25th March 2024
It is releasing on the following platforms: Spotify, Apple Music etc.
Social Media channels used: Instagram, Twitter, TikTok
On social platforms, a movement emerged. Fans danced to "Closer" on TikTok, quoted its poignant lyrics on Instagram, and discussed its depth in artisanal coffee shops. Through "Closer," Luna Raye didn't just share a song; she shared a piece of her world, inviting everyone to come a little closer to their authentic selves.
Here’s the result:
It generated a Spotify Profile Checklist (Pre-Release)
It gives you 10 Spotify promotion ideas:
A 2-week roll out plan for Social Media & Email Marketing
AND 10 promotion ideas for Social Media, PR & Email Marketing
Don’t like an idea?
Continue to chat away with ChatGPT about it.
Understand it more. Tweak it. Replace it with another.
The stage is yours.
I hope the prompt gives you a damn good starting point.
AI TOOL OF THE WEEK:
Fast Limiter (AI DAW plugin)
If you create music, chances are you’ve stumbled upon one of these ones:
Focusrite, the company behind the audio interfaces, just came out with an AI plugin called “Fast limiter”.
Mastering your music can be tricky.
But Fast Limiter is here to make the process simple.
Here are all the juicy details:
How does Fast Limiter work?
→ AI analyzes your track
→ 3 Flavor options for different styles
→ Real-time visual graphics
→ Bass, resonances, saturation controls
→ Quality indicator for loudness checks
Pricing: 1-time purchase of $89.85 or you can pay in 15 interest-free installments.
Who is it for: Fast Limiter is perfect for musicians, producers, and regular folks alike. Whether you're a veteran mastering expert or just starting out, this easy-to-use AI tool has you covered.
3 reasons to choose Fast limiter
☑️ Save time - Fast Limiter does the tedious work of parameter tweaking so you can focus on being creative.
☑️ Sounds professional - Its AI is trained on thousands of released tracks to ensure your mixes have that perfect Radio-Ready sheen.
☑️ Easy to use - Even complete beginners can get awesome results fast thanks to the simplified interface and real-time visualization help.
Want to explore how AI can help with your music?
↓↓↓↓↓↓↓↓↓↓↓↓
I am building the most comprehensive AI tool database for artists & creators.
Discover AI tools for each use case here:
✅ Create music & videos
✅ Generate album covers.
✅ Clone your voice & collaborate.
✅ Mix & master your tracks with AI.
Any AI tool I am missing?
Drop me an email: [email protected]
WRAP UP
WHAT YOU LEARNED TODAY:
Customized plan for success - The customized, multi-pronged plan generated will strategically promote your release across platforms to maximize discovery and engagement.
Clear guidance removes stress - Following the clear steps and checklist takes the overwhelm out of planning. You'll stay confidently on track.
Drives streams and builds fanbase - By focusing on keeping existing fans invested and bringing in new listeners, the prompt's ideas are designed to generate ongoing streams and build your dedicated fanbase for the long term.
I hope you enjoyed this newsletter.
Now, if you'll excuse me, I've got to jet.
My quantum hoverboard is waiting to take me on my next adventure!
Peace out space cowboys!
Until next time, keep rocking!
-Chris (The AI Musicpreneur)