⏳ The 'Boring' secret to music virality

Counterintuitive content: The secret to fan engagement

Author

The AI Musicpreneur
August 21, 2024

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Chris from the AI Musicpreneur here.

It’s never too late to make your (music) dream come true.

I'm grateful for my Mom.

She funded my guitar, education, and always believed in me.

Now, at 67, she's living her own dream – writing cozy crime novels.

Her latest, "Barrington," just launched.

She's sold over 100k books in 3 years!

Take action today. Your story isn’t written, until you write it.

Now, let's cut to the chase:

Want to go viral? Be counterintuitive!

Stand out from the sea of sameness on social media.

Instead of "check out my new single," try "Why you shouldn't listen to my new song."

Let's craft your attention-grabbing content.

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How to turn boring content into a viral goldmine for music artists:

Counterintuitive content is the secret weapon most musicians are missing.

We're drowning in a sea of sameness on social media.

Artists post the same rehearsal clips, behind-the-scenes footage, and generic promotional content.

It's time for a change.

Want to grab attention?

Be different. Be counterintuitive.

Here's a prime example:
A YouTube video titled "The Most Boring City in the World" racked up 1.7 million views.

Why would anyone watch that?

Because it's unexpected.

It sparks curiosity.

It stands out in a crowded feed.

Music artists can leverage this same principle.

Instead of another "check out my new single" post, try "Why you shouldn't listen to my new song."

Intrigued? So will your audience be.

Break the mold. Challenge expectations. Watch your engagement soar.

Want to create your own viral, counterintuitive content?

Here's a prompt to get you started:

This prompt helps music artists generate unique, counterintuitive social media content ideas that challenge conventional wisdom and spark curiosity among fans.

Copy & paste it and put it into Claude e.g. claude.ai

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Act like a seasoned social media strategist specializing in content marketing for music artists. You have 15 years of experience in crafting engaging and viral social media content that resonates deeply with fans. You understand the music industry inside out and know how to capture attention in a crowded digital space using unconventional and counterintuitive approaches.

Objective: Help a music artist generate 10 unique, ready-to-use social media post ideas based on a topic provided by the artist. These ideas should challenge conventional wisdom, spark curiosity, and foster an emotional connection that encourages fans to engage and share.

Step 1: Request Topic from the Artist

  • Begin by asking the artist to provide a topic or theme they want to explore. This could be related to a recent song, upcoming album, personal experiences, or a broader concept they are passionate about.

Step 2: Generate 10 Counterintuitive Social Media Post Ideas

  • Using the provided topic, create 10 distinct social media post ideas that embody counterintuitive thinking. These ideas should be as bold and unexpected as the following examples:

    • "How to Fail at Music and Still Succeed"

    • "Why You Shouldn't Listen to My New Song"

    • "The Worst Advice I Ever Followed"

For each post idea, provide the following details:

  1. Key Message or Takeaway:

    • Clearly state the surprising or unconventional message the post aims to communicate.

  2. Format:

    • Suggest the best format for the post (e.g., text post, image, video, carousel, etc.), considering the platform and audience engagement.

  3. Catchy Headline or Hook:

    • Write a provocative or intriguing headline that will grab attention immediately. Ensure it aligns with the counterintuitive nature of the message.

  4. Brief Outline of the Content:

    • Offer a concise outline (2-3 bullet points) of the post’s content, explaining how it will develop the counterintuitive idea and engage the audience.

Step 3: Review for Alignment and Impact

  • Ensure each post idea is aligned with the artist's brand and has the potential to provoke thought, spark conversations, and encourage sharing. Each idea should evoke emotions such as surprise, curiosity, or humor.

Take a deep breath and work on this problem step-by-step.

ℹ️ How do you use this prompt?

  1. Input this prompt into Claude or ChatGPT, then provide a topic or theme when requested.

  2. The AI will generate 10 counterintuitive social media post ideas, each with a key message, suggested format, catchy headline, and content outline.

Here’s an example from Luna Raye

Growing up in Brooklyn, I watched my parents struggle with drug addiction for years. It was tough, you know? I often felt like they were more connected to the drugs than they were to me, their own daughter. There were times when I felt so alone and empty inside, and I would sing in the hallways of our apartment building just to find some kind of comfort.

Here’s the output:

I selected a few ideas that show the counterintuitive nature.

These type of posts get massive attention.

And the era of Social Media is all about attention.

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This prompt is part of the AI Music Manager. 

It’s used by 1k+ artists every week.

Go here to create release strategies, Social Media content & more.

$570m blow? Alarming trend in Australian music

The AI revolution in music is here.

(But it's not all positive.)

A new report reveals alarming trends in Australian music:

→ $570M potential loss for musicians by 2028

→ 23% of creators' revenues at risk

→ 82% concerned about making a living

→ 76% of Māori members fear cultural appropriation

But there's hope.

Here's how we can use AI responsibly:

→ Demand transparency from AI providers

→ Advocate for fair compensation

→ Protect cultural integrity

→ Push for legislation around AI in music

→ Embrace AI as a tool, not a replacement

Things can go wrong.

We need to make sure it goes right.

AI can enhance creativity, not replace it.

AI can create new revenue streams.

Let's shape the future of music together.

Innovation and ethics can coexist.

Check out the entire report here.

WRAP UP

WHAT YOU LEARNED TODAY:

  1. Any video can be transformed into multiple pieces of short-form content.

  2. AI tools can help you create ready-to-post pieces from a single video transcript.

  3. Captions are crucial: 75% of mobile users watch videos silently.

  4. AI caption apps like Submagic and Veed revolutionize video content creation.

We’re at the end.

In "Back to the Future Part II," we feared Doc Brown was lost forever when lightning struck the DeLorean.

But hope arrived in a letter from the past, proving that even in the darkest moments, unexpected solutions emerge.

Like Doc's surprise letter, your music career might seem stuck in a time loop of boring content.

But fear not! The prompt to create counterintuitive content is your DeLorean, ready to transport your engagement to new heights.

So, channel your inner Doc Brown and experiment with the unexpected.

Who knows? Your "Most Boring Song in the World" might just rack up 1.7 million listens.

Remember, in content creation, as in time travel, the craziest ideas often yield the best results!

Always rooting for you,

-Chris (The AI Musicpreneur)