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⏳ Boost music sales by building a fan profile with ChatGPT for FREE
Big companies research their audience. So should you.
The AI Musicpreneur
August 30, 2023
Good day,
Hope you're hitting the right notes today!
Chris from the AI Musicpreneur checking in.
Ever asked an AI about its favorite music genre?
It said, "I'm into heavy metal... circuits!"
Did that one strike a chord better than last week's? 🙈
I promise, I'm not "wired" to give up on these jokes.
Today we’ll discuss:
Define your fan profile with the “Proto persona” strategy using ChatGPT
AI Tutorial of the week: Create a music video with Midjourney + RunwayML
The BIGGEST AI music stories: The AI Musicpreneur Mag #Issue 1 is here.
Let’s dive in!
Here are 5 reasons why you need to identify your fan target audience
Guided musical evolution: Understanding your fans' preferences empowers you to evolve musically while remaining relevant to your core audience.
Strategic career decisions: Knowledge of your audience's habits and tastes influences where to advertise, perform, and invest time.
Deepened fan engagement: By tailoring your content to what your fans love, you cultivate stronger connections and long-lasting loyalty.
Effective resource allocation: Recognizing where your fans congregate, be it online or offline, ensures you optimize budget spend for maximum reach.
Informed collaboration choices: Knowing your audience's other musical preferences can guide partnerships, ensuring collaborations resonate with existing fans.
Define your fan profile with the “Proto persona” strategy
Big companies research their audience.
So should you.
Understanding your audience is vital.
But often, specific user data is limited or unavailable.
Looking at you Spotify. 👀
A proto persona fills this gap by offering:
Guided assumptions: It's a semi-fictional representation of your target audience, built on educated guesses and preliminary research.
Flexibility: As more concrete data becomes available, proto personas can be iteratively refined, ensuring they evolve with genuine insights.
Efficiency: They allow businesses or creators to start with audience-centric strategies without waiting for exhaustive research.
In essence, a proto persona lays the groundwork for user-centered decision-making.
2 simple examples:
Do they love vinyl? —> Sell vinyl records.
Do they frequent coffee shops? —> Perform at local cafes.
Go where your audience is.
Restrictive platform data limits artists.
ChatGPT empowers them.
Construct a comprehensive fan profile.
Piece together the audience puzzle.
By deeply understanding audience preferences,
You can provide them tailored experiences.
The “Proto Persona” prompt:
Open the following Link: https://chat.openai.com
Open a new Chat in ChatGPT.
Use the “Model GPT-4” if possible.
Copy the prompt & fill the brackets with your input.
Artist Bio:
[Please input a brief bio of your musical journey, style, and any distinctive characteristics of your music.]
Demographic Data:
[Include any demographic details you have about your fans, e.g., age range, gender, geographical locations, etc.]
Interest-based Data:
[List any specific interests or hobbies that resonate with your audience or that you've observed among your fans, e.g., vinyl record collecting, vintage fashion, attending music festivals, etc.]
Using the information provided, craft a detailed proto persona for my ideal fan, capturing their potential habits, preferences, pain points, motivations, lifestyle choices and jobs to be done (tasks, gains) that align with my music.
Please use the following template for the proto persona. This template should be filled out based on the "artist bio", the "demographic data" and the "Interest-based data".
Here is the template:
Profile Picture: A fictional image to give a face to the persona. This helps in making the persona relatable.
Name: A fictional name for easy reference.
Demographics:
Age
Gender
Occupation
Education
Marital status
Income range
Geographical location
Description (or Background):
Brief biography or background story to contextualize their habits and preferences.
Lifestyle: e.g., urban city dweller, suburban parent, rural retiree, etc.
Pain Points:
Challenges or problems they face relevant to the product/service.
Barriers or obstacles to achieving their goals.
Gains:
Desired solutions or outcomes.
What they hope to achieve or the value they seek.
Motivations:
Intrinsic (personal desires or drives) and extrinsic (external rewards or recognition) motivations.
What drives their decisions or actions.
Tasks:
The main activities they would engage in relevant to the product/service.
Potential interactions they might have.
Goals & Aspirations:
Short-term and long-term objectives.
What they hope to accomplish in relation to the product/service.
Preferred Channels of Communication:
How they prefer to receive information or communicate (e.g., email, social media, in-person, etc.).
Technology Use:
Devices they commonly use (smartphone, laptop, tablet, etc.).
Familiarity with technology: e.g., tech-savvy, moderate user, technophobe.
Quotes:
Fictional quotes that embody their thoughts or feelings about the product/service to give more depth to the persona.
Brands & Hobbies:
Brands they might be loyal to.
Hobbies or interests.
Remember, while proto personas are based on educated assumptions rather than actual user research, they can still serve as a useful starting point in the absence of real user data. They should be refined and validated through actual user research as soon as possible.
No emojis or hashtags
Please use the following writing style: [INSERT STYLE]
Please use the following tone of voice: [INSERT TONE OF VOICE]
The text should be [INSERT WORD COUNT] words.
Here is an output example:
Part 1:
Part 2:
This proto persona is based on given data.
Your audience has varied fans and interests.
Create diverse profiles for different backgrounds.
Verify with real insights for true accuracy.
NEW SECTION:
AI Tutorial of the Week - Create a music video
Each week, I'm unveiling a fresh AI tutorial tailored for music enthusiasts!
This time around?
Dive into crafting a captivating music video using Midjourney v 5.2. combined with RunwayML.
Intrigued? Dive into the tutorial now!
For more AI-powered insights and guides, boost your musical journey by following me on X(Twitter) Click here.
Let's harness AI and elevate your music game!
NEW SECTION:
The BIGGEST AI music stories: The AI Musicpreneur Mag #Issue 1 is here.
Unearth the stories that shake the industry.
1 PDF, all the insights.
- 4 big stories
- 3-minute read
Click here to read it.
Get the hottest news every week.
The AI Musicpreneur mag is here.
Your #1 source in AI music news.
Your take aways for this week:
Alright, let's dive into the closing beats of this newsletter.
Utilize ChatGPT: Harness its capability to create an in-depth fan profile, moving beyond the restrictive data of platforms like Spotify.
Prioritize Interest-based Engagement: Dive into understanding fan interests and intentions, and use these insights for deeper content resonance.
Adopt Targeted Messaging: Leverage your refined fan profile to tailor all communication, maximizing engagement and loyalty.
Optimize Marketing with Precision: Use audience insights for better ROI on promotions, ad campaigns, and music releases.
We’re at the end.
You ever wish you could clone yourself to juggle your music and life?
Well, I've been working on it... Turns out, my clone is more into interpretative dance than music. Go figure!
So, while I try to convince my other self that head-spinning isn’t a musical genre, you keep rocking those chords and beats!
Until next week, stay fabulous, stay tuned, and no, I'm not sharing my cloning machine. 🤪
-Chris (The AI Musicpreneur)